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SCHOOL OF THE ARTS   |  UNIVERSITI SAINS MALAYSIA

TS.HAFEEZUR RAHMAAN BIN MOHD YASSIN

Senior Lecturer
04-6533015
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Ts. Hafeezur Rahmaan bin Mohd Yassin is a Senior Lecturer in Product Design at Universiti Sains Malaysia (USM), specialising in Industrial Design, with expertise in furniture design, product development, product quality, furniture technology, material innovation and manufacturing, universal design, and service innovation and design.

He holds a Master of Design (Design Technology) and a Bachelor of Design (Industrial Design) from Universiti Teknologi MARA (UiTM). He previously taught Furniture Design at KBU International College from 2008 to 2009 and contributed to the Interior Architecture Programme at the School of Housing, Building and Planning (HBP), USM, on selected academic topics from 2013 to 2025.

Since 2003, he has accumulated professional experience as a designer and consultant in Malaysia and Indonesia, with a focus on product development, product quality, and wooden furniture design and manufacturing. His professional practice also includes the application of Autodesk CAD software in design development and technical production. He is a professional member of the Malaysia Board of Technologists (MBOT).

Education

  • Master of Design (Design Technology), Universiti Teknologi MARA (UiTM)
  • Bachelor of Design (Industrial Design), Universiti Teknologi MARA (UiTM)

Areas of Expertise

  • Industrial Design
  • Furniture Design
  • Product Design
  • Furniture Technology
  • Material Innovation and Manufacturing
  • Universal Design
  • Service Innovation and Design

RESEARCH INTEREST

  • Product Design and Development
  • Service Design and Innovation
  • Sustainable Wooden Furniture Design
  • Sustainable Materials and Material Innovation
  • Furniture Technology and Manufacturing
  • Digital Design Tools and Technologies
  • Environmentally Responsible Design
  • Sustainable and Circular Design Solutions
  • User-Centred and Universal Design

RESEARCH TOPICS

  • Furniture Design Innovation and development of contemporary furniture products
  • Product Design and Development with emphasis on user-centred and functional design
  • Furniture Technology, Materials and Manufacturing for innovative product development
  • Universal and Inclusive Design for elderly users and people with disabilities
  • Ergonomics and Anthropometric Design for furniture and learning environments
  • Service Design and Innovation for public facilities and transportation services
  • Cultural-Based Product Design, particularly Baba-Nyonya cultural identity and heritage
  • Souvenir and Jewellery Product Development inspired by local cultural heritage
  • Sustainable Materials and Manufacturing including natural fibres and alternative materials
  • Industry 4.0 in Wood and Furniture Design and Manufacturing
  • Computer-Aided Product Design and 3D Modelling
  • Design Innovation for Community and Socioeconomic Development

USM EXPERTS

SPOTLIGHTS

Publication

  • 2025 – Revisiting Digital Interfaces: The Role of Skeuomorphism, Flat Design, and Neo-Skeuomorphism in Modern UI, International Journal of Research and Innovation in Social Science, Vol. 9, pp. 216–230.
  • 2024 – The Effectiveness of Seat at Komtar Bus Terminal, Pulau Pinang Towards the Elderly Users, RINTIS: A Rethoric of Practice and Theory in Arts and Design, pp. 51–59.
  • 2024 – Furniture Design Concept for the Era of New Norm, Paper Asia, Vol. 40, pp. 309–317.
  • 2022 – Application of Golden Ratio in Increasing the Appeal of Proportions in Design, Voice of Academia, Vol. 18, pp. 42–48.

Training

  • 2026 – Refresher Course 2026 – Ahli Panel Penilai, Agensi Kelayakan Malaysia (MQA), 15–16 May 2026. (National)
  • 2025 – Perisian Reka Bentuk Perabot (SketchUp), Certificate No. 0372/2025/WS, 8–12 September 2025. (National)
  • 2010 – Autodesk Inventor 2010 Certified Associate, Certificate No. 00084714, 28 June–1 July 2010. (National)

Consultancy

  • 2026 – Consultant for Pembangunan dan Inovasi Produk Cenderamata Barang Kemas Berkonsepkan Baba-Nyonya, Jin Huo Gold & Jewellery Industry (M) Sdn. Bhd. (Ongoing).
  • 2026 – Consultant for Program Pembangunan Sosioekonomi Bumiputera Pulau Pinang: Pelan Transformasi Masjid Lebuh Acheh, Bahagian Penyelarasan Penyertaan Bumiputera, Unit Penyelarasan Pelaksanaan, Jabatan Perdana Menteri (ICU JPM). (Ongoing).

Community Service

  • 2026 – Facilitator, Program Bengkel Kraf Kulit untuk Golongan B40, 26–28 June 2026.
  • 2026 – Facilitator, International Digital Nusantara Craft Workshop, 27 April 2026.
  • 2025 – Facilitator/Knowledge Sharing, Penggunaan Perisian Computer Aided Product Design, 30 September 2025.

Research Grants

  • 2025–2027 – Penyelidikan Pembangunan Produk Cenderamata Barang Kemas Beridentitikan Budaya Baba-Nyonya
    Role: Principal Investigator | Status: Ongoing | Funding: External Agency (Industry/Private)
  • 2018–2024 – Improving Malaysian ‘HE’ Knowledge Towards a Wood and Furniture Industry 4.0 – MAKING 4.0
    Role: Co-Researcher | Status: Completed | Funding: External Agency (International – Erasmus+)
  • 2014–2017 – Penilaian Keberkesanan Rekabentuk Perkhidmatan Hentian Bas di Jalan Utama dalam Kampus Induk Universiti Sains Malaysia
    Role: Principal Investigator | Status: Completed | Funding: USM Short-Term Grant