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SCHOOL OF THE ARTS   |  UNIVERSITI SAINS MALAYSIA

DR. LIM JING YI

Senior Lecturer
+604 653 656
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Lim Jing Yi is lecturing at Graphic Communication Design Department, School of the Arts, USM, Malaysia. She has conducted various research on youth digital competency and is currently working on projects that aim to promote digital competency among young people. Her research interests include digital competency and society, cultural heritage and visual communication design.

Education

  • B COMM, FILM AND BROADCASTING UNIVERSITI SAINS MALAYSIA (USM) (MALAYSIA)

     

  • M COMM, FILM STUDIES, UNIVERSITI SAINS MALAYSIA (USM) (MALAYSIA)

  • PhD, NEW MEDIA UNIVERSITI SAINS MALAYSIA (USM) (MALAYSIA)

     

Areas of Expertise

Digital Competency, Media and Technology, Culture and Society

Research Interest

  • Digital Competency
  • e-Learning
  • Media
  • Culture and Society
  • Cultural Heritage

Research Topics

  • 1. Empowering the Future Creative Practitioners: Relook into Art and Design Students’ Digital Competency. Lim Jing Yi (Lead researcher), Zuriawati Bt Ahmad Zahari, Syamsul Zahri B Subir (Jul 2022- Jun 2024)- RM24,600. (Funded by Short Term Grant, USM)
  • 2. Social Experimental Videos as Medium for Effective Anti Drugs Campaign. Jamilah Hj. Ahmad, Fauziah Md. Taib, Suriati Saad, Lim Jing Yi, Mahadevan a/l Krishnan, Melawati Bt Ahmad Selar (Apr 2020- Jul 2021)-RM190,000.00 (Funded by Agensi Antidadah Kebangsaan, Malaysia)
  • 3. Are ‘Digital Native‘ Really Digitally Competent? Examining the Digital Literacy Competencies among Higher Institution Students for Class and Project Development. Syamsul, Zahri Subir, Teh Kate Yng, Lim Jing Yi (2019-2021) - RM1060 (Funded by Tunku Abdul Rahman University College)

USM EXPERTS

SPOTLIGHTS

PUBLICATIONS



1. Nada Saad Alnasser, Lim Jing Yi (2023). Strategies Applied by Different Arts and Cultural Organisations for Their Audience Development: A Comparative Review. In Heliyon, Vol. 9 (5). https://doi.org/10.1016/j.heliyon.2023.e15835.

2. Lim Jing Yi, Shanthi Balraj (2022). Use of Digital Technologies for Creative Projects: Perception of Creative Arts Practitioners on Student Works in Institutions of Higher Learning. In Journal of Communication and Language (JLC), Vol. 9(1). Universiti Putra Malaysia.

3. Jamilah Ahmad, Fauziah Md Taib, Suriati Saad, Gene Lim, Mahadevan Krishna & Melati Ahmad (2022). Pembentukan Mesej Sebagai Medium Penyampaian Pendidikan dan Pencegahan Dadah Yang Efektif di Malaysia. In Jurnal Antidadah Malaysia. Vol. 14(1). Agensi Anti Dadah Kebangsaan. (Page 1-31)

4. Lim Jing Yi, Pang Pei Yung & Goh Chu Hiang (2022). Souvenir Product Attributes: Preference of Young Malaysian Tourist. In International Journal of Accounting, Finance and Business (IJAFB), Vol. 7(14). Adecdemic Inspired Network. eISSN: 0128-1844. (Page 219-228)

5. Ambigapathy Pandian, Shanthi Balraj Baboo, Lim Jing Yi (2020) Reading the 21st Century World: Self- Assessment of Digital Media Literacy among Secondary School Students in Malaysia. In International Journal of Asian Social Science (IJASS). Excellence in Research for Australia (ERA)- ERA Journal 200679. Article ID- IJASS/2981/2020.

6. Ambigapathy Pandian, Shanthi Balraj Baboo, Lim Jing Yi (2020) Digital Storytelling: Engaging Young People to Communicate for Digital Media Literacy. In Jurnal Komunikasi: Malaysian Journal of Communication. Vol. 36 (1) 2020, 187-204. Universiti Kebangsaan Malaysia E-ISSN 2289-1528.

7. Shanthi Balraj, Lim Jing Yi (2018). A Perspective of Creative Practitioners on the Use of Social Media among Creative Arts Students. In Pertanika Journal of Social Sciences and Humanities (JSSH), Vol. 26 (2). Universiti Putra Malaysia.

8. Shanthi Balraj, Ambigapathy Pandian, Muhizam Mustafa, Mumtaz Begum Backer, Ilangko Subramanian, Lim Jing Yi (2015). "Captivated with Facebook: Constructions, Contexts and Consequences". In Networked Media Content Research Report. Vol. 2, 26- 46

9. Shanthi Balraj, Ambigapathy Pandian, Muhizam Mustafa, Mumtaz Begum Backer, Ilangko Subramanian, Lim Jing Yi (2015). "Captivated with Facebook: Constructions, Contexts and Consequences". In Networked Media Content Research Summary. Vol. 2, 8- 12.

COLLABORATION



MASTER/PHD PROJECT SUPERVISED



XIN RUJING, PHD, RESEARCH - The Impact Of Customized Social Media Advertising On Forwarding Decision: Advertising Diffusion Based On Product Value Perception.

ERLYANA YANA, PHD, RESEARCH - The symbolic narrative of local heritage brand in Javanese soy sauce packaging design as a representation of the peranakan culture identity.

LEI WENWEI, PHD, RESEARCH - Thinking and Research on the Overall Design of Books.

ZHU CANWEI, PHD, RESEARCH - The Interaction Design of Motion Graphics in Cultural Communication

NADA SAAD ALNASSER, PHD, RESEARCH - Visual Arts Audience Development in Saudi Arabia: A Case Study on Youth in Riyadh

Learning from Living Heritage Sites: Sustainable Cultural Transmission Through Youth Arts CAMP (YAC)